| data collection 数据收集 |
| data confidentiality 数据保密 |
| data research 数据研究 |
| data sources 数据来源 |
| dealers 经销商 |
| deceptive advertisements 欺骗性广告 |
| deciders 决策者 |
| declining markets 衰退市场 |
| decoding 解码 |
| defect rate 缺陷率 |
| defender strategy 防御型战略 |
| defensive new-product development strategy 防御性新产品开发战略 |
| defensive positioning 防御性定位 |
| delivery time 交付时间 |
| delivery 配送 |
| Dell Computers 戴尔计算机公司 |
| Delta Airlines 三角洲航空公司 |
| demand characteristics 需求特征 |
| demand curve 需求曲线 |
| demand-oriented pricing 需求导向定价法 |
| demographic environment 人口统计环境 |
| department stores 百货商店 |
| dependability 可靠性 |
| deregulation 放松管制 |
| derived demand 衍生需求 |
| descriptive research 描述性研究 |
| design decisions 设计决策 |
| desired percentage mark-up on retail 预期零售利润率 |
| desired percentage return 预期回报率 |
| determinant attributes 关键属性 |
| determinants 决定因素 |
| different responses 差别反应 |
| differentiated defender strategy 差异化防御战略 |
| differentiated marketing 差异化营销 |
| differentiation over time 不同时间的差异 |
| differentiation strategy 差异化战略 |
| differentiation 差异化 |
| diffusion of innovation theory 创新扩散理论 |
| dimension 因素 |
| dimensions of quality 质量维度 |
| direct costing profitability analysis 直接成本盈利性分析 |
| direct mail 直接邮寄 |
| direct marketing via advertising media 通过广告媒体的直接营销 |
| direct marketing 直接营销 |
| direct product profitability (DPP) 直接产品盈利性/利润率 |
