object-and-task method of promotion budgeting 目标-任务促销预算法 |
objectives and strategy area audit 目标与战略领域的审计 |
objectives 具体目标 |
observation 观察法 |
occupancy costs 房屋占用成本 |
occupation/position 职业/职位 |
odd pricing 奇/余数定价法 |
OEM (original equipment manufacturer) 原始设备制造商 |
oeverall quality 总体质量 |
off-invoice discounts 发票之外的折扣 |
offsets 抵消交易 |
Omega 欧米加 |
on-air testing 广播测试 |
OPEC (Organization of Petroleum Exporting Countries) 欧佩克(石油输出国组织) |
opening relationships 建立关系 |
operating supplies 生产供应品 |
operational excellence 运作管理水平 |
opinion leaders 意见领导者 |
opportunity cost 机会成本 |
opportunity identification 机会识别 |
opportunity/threat matrix 机会/威胁矩阵 |
order cycle time 订货周期 |
order processing 订单处理 |
organisational level 组织层次 |
organizaitonal requirement planning 组织需求计划 |
organization area audit 组织领域的审计 |
organization buying center 组织采购中心 |
organizational customer 组织顾客 |
organizational direct selling 组织直销 |
organizational markets 组织市场 |
organizational purchasing 组织采购 |
organzational structure 组织结构 |
outdoor enthusiasts 户外运动爱好者 |
out-of-home media 户外广告媒体 |
overall cost leadership 全面成本领先 |
overheads 日常开支 |
overseas direct investment 海外直接投资 |
ownership of new product 新产品所有权 |