| tabulation 制表 |
| Taco Bell 塔可钟 |
| tangibility 有形性 |
| Tantem Computers |
| target audience 目标受众 |
| target level of product quality 产品质量标准 |
| target or hurdle level 目标或难度水平 |
| target return price 目标回报价格 |
| targeting strategy 目标市场选择战略 |
| targeting 目标市场选择 |
| taste 口味/喜好 |
| team selling 团队销售 |
| technical selling 技术销售 |
| telecommunications industry 电讯产业 |
| telemarketing 电话销售 |
| television audience measurement 电视观众测量 |
| television home shopping 电视家庭购物 |
| territorial restrictions 地区限制 |
| territories 区域 |
| territory design and deployment 区域设计及部署 |
| territory inventory 地区存货 |
| test marketing 市场测试 |
| testing new product 测试新产品 |
| the American Association for Public Opinion Research 美国公共意见研究协会 |
| the Council of American Survey Research Organization 美国调查研究组织委员会 |
| the Fishbein Model 菲什宾模型 |
| the Marketing Research Association 营销研究协会 |
| theatre tests 现场测试 |
| threat of new entrants 新进入者的威胁 |
| three order-hierarchy models 三阶段层级结构模型 |
| Tide 汰渍 |
| Tiffany 达芙妮 |
| Time 《时代周刊》 |
| time frame 时间框架/要求 |
| time pricing 时间定价 |
| time utility 时间效用 |
| Timex 天美时 |
| title 所有权 |
| Toshiba 东芝 |
| total cost 总成本 |
| total quality managemnt (TQM) 全面质量管理 |
| tough customer 苛刻的顾客 |
| Toyota Motor Corporation 丰田 |
| Toys 'R' Us 美国著名玩具零售商 |
| tracking and monitoring 跟踪与监控 |
| trade mark 商标 |
| trade promotion 贸易促销 |
| trade selling 贸易销售 |
| trade/functional discounts 贸易/职能折扣 |
| trade-in allowance 以旧换新折让 |
| trading companies 贸易公司 |
| traditional stores 传统商店 |
| training 培训 |
| transactiional efficiency 交易效率 |
| transaction cost analysis (TCA) 交易成本分析 |
| transportation 运输 |
| trends 趋势 |
| turnkey construction contract 监督建筑契约 |
| turnover 人员流动 |
| two-sided presentations 双向信息陈述 |
| tying contracts 附带条件的合同 |
| Tylenol 泰诺 |
| types of adverstising 广告种类 |
| types of brand 品牌种类 |
| types of costs 成本种类 |
