project-company resource compatibility 项目与公司资源的协调性

projected profit-and-loss statement 预计损益表

projective tests 投影测试

promotion decisions 促销决策

promotion mix 促销组合

promotion policies 促销策略

promotion 促销

promotional allowance 促销折让

promotional effort 促销努力

promotional pricing 促销定价

promptness 及时性

propector strategy 探索型战略

prospecting for customers 寻找顾客

psychographics 心理统计特征

psychological cost 心理成本

psychological pricing 心理定价法

public organization 公共组织

public relations 公共关系

public utilities 公共设施

publicity 公共宣传

pull strategy for control of distribution channels 分销渠道控制的拉式战略

pupil dilation 瞳孔扩张

purchase predisposition 购买倾向

purchasing agent 采购代理

purchasing contract 采购合同

purchasing manager/agent 采购经理／代理

purchasing power perity (PPP) 购买力平价指数

push money/spiffs 佣金

push stragtegy for control of distribution channels 分销渠道控制的推式战略

quality 质量

quantity discount 数量折扣

question marks 问题类

questioning 询问法

quotas 定额