R R & D expenditure 研究开发战略
race and ethnic origin 种族和民族
rack jobbers 供应超级市场的批发商
radio 无线电广播
rank ordering 排序
rate of adoption 采购率
rate-of-return/target return pricing 回报率/目标回报定价法
rational appeals 理性诉求
rationale 基本原理
raw materials 原材料
reactive and proactive responses 反应及前摄策略
reactive new-product development strategy
reactor strategy 反应型战略
real estate 房地产
rebates 回扣
recall tests 记忆测试
receiver 接收者
reciprocity 利益互惠
recognition of problem/need 发现问题/需求
recognition tests 认知测试
recreation 娱乐业
recruitment and selection 招聘与选拔
recycling of packaging 包装回收(利用)
Reebok 锐步
reference group 参照群体
referent power 参照权
refocus 巩固
refunds 退款
refusal to deal 拒绝经营
regression analysis 回归分析法
regulation 管制
related/concentric diversification 相关/同心多元化
relational VMSs 相关式垂直营销系统
relative attractiveness of declining markets 衰退市场的相对吸引力
relative market potential 相对市场潜力 |
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