Internet 酷爱护肤的都市玉男

It started with just a few cosmetics stolen from his wife, but before long Ben Shiyuan was using facial toners, cleansing milk and moisturizers every morning.

贲仕元（音译）没用多少时间，就从偷用妻子的护肤品变成了如今的护肤达人。现在，爽肤水、洗面奶还有保湿霜都是贲仕元每天早上的必修课。

"And that`s just the tip of the iceberg," said the 39-year-old Beijing executive.

这位来自北京的39岁的公司主管说：“这还只是冰山一角。”

"I use mud masks and have weekly facial scrubs, and use concealer to hide the dark circles around my eyes and foundation if my skin looks wan."

“我使用矿物泥面膜，每周都会去除面部角质。另外，我会用遮瑕膏来遮盖黑眼圈。如果皮肤看上去苍白暗哑，我就会用粉底修饰一番。”

Ben is among the many du shi yu nan - "city jade men", the Chinese term for metrosexuals - who have transformed China into a key market for men`s cosmetics.

贲先生就是众多“都市玉男”的典型代表，这些都市玉男的出现为中国男性化妆品行业创造了无限商机。

Sales of men`s health and beauty products in China were set to overtake North America in 2010 and will probably grow about five times faster until 2014, according to consultants Euromonitor International.

据欧睿信息咨询公司统计预测，2010年中国男性保健与美容产品的销售额势必会超过北美地区，并且很可能到2014年为止，增速都会是现在的5倍。

Sociologists say that confidence has also coincided with a greater desire to impress in the workplace.

社会学家指出，中国男性的自信程度也体现在他们越来越希望在职场中展现出更良好的自我形象。

Data released by consultancy firm CTR suggests almost 40 percent of urban men used skincare products or cosmetics in the first half of 2010, including more than 60 percent of businessmen.

CTR市场研究公司所公布的数据显示，在2010年上半年，几乎有40%的都市男性使用护肤品或者化妆品，其中60%以上为商人。

Cosmetics also come in handy for job seekers looking to make an impression on prospective employers.

对于那些希望给潜在招聘方留下好印象的求职者来说，化妆品也派上了用场。

Although appearance only accounts for 20 to 30 percent at an interview, "when candidates are extremely similar in terms of capabilities, good looks can become a key factor", said Judy Zhu, a manager at Career International Consulting.

尽管外貌在面试中所占的比例只有20-30%，但科锐国际人力资源有限公司经理朱蒂•朱（音译）说：“当应聘者在能力方面不相上下时，良好的形象会成为一个重要因素。”

Expert cosmetic advice is now offered to city jade men in many lifestyles magazines, including offshoots of popular global fashion publications such as Bazaar Men`s Style published by Trends and Conde Nast`s GQ China.

如今在很多生活时尚杂志上都有专门为都市玉男打造的专家护肤建议。包括全球流行的时尚刊物出版的分刊，比如由时尚集团出版的《芭莎男士》和由康泰纳仕推出的《GQ》中国版。

Beauty bestsellers

男士护肤悄悄走俏

The men`s skincare market in China was estimated to be worth $269.6 million in 2010, slightly higher than the $227.4 million in North America.

2010年，中国男性护肤品的市场份额估计价值2.696亿美元，略高于北美地区的2.274亿美元。

L`Oreal SA, the world`s largest cosmetics company, introduced Biotherm Homme to China in 2003, before marketing its popular Men Expert three years later. The product retails for more than 100 yuan.

作为全球最大的化妆品公司，欧莱雅在2003年时就将碧欧泉男士护肤品引进中国，3年后，又推出了巴黎欧莱雅男士专用护肤品。该产品售价为100多元人民币。

The chief executive of L`Oreal China Perakis-Valat said L`Oreal is leading the field in each sector: Biotherm for the luxury market, L`Oreal Paris for the premium mass market and Vichy for the pharmacy market.

欧莱雅中国区总裁贝瀚青称欧莱雅在每一方面都处于领先地位：碧欧泉针对高端市场，巴黎欧莱雅针对大众市场，而薇姿则针对药妆市场。

Domestic brands have also met with much success. The State-owned Shanghai Jahwa United has seen its range of gf products go from strength to strength.

国有品牌也大获成功。国有企业上海家化联合股份有限公司推出的高夫全线产品也愈加“给力”。

"Innovation and development has also boosted the Chinese market," said Kevin Zhu at Euromonitor. "It`s gone from simply cleaning and moisturizing products to more sophisticated lines, like anti-aging and anti-oxidation creams."

欧睿信息咨询公司的分析师凯文•朱（音译）说：“科技上的创新与发展促进了国内化妆品市场的壮大，现在的产品已经从单一的清洁与保湿产品向更精细的产品线方向进化，比如抗老化和抗氧化的乳霜。”

The compound annual growth rate of the entire cosmetics industry soared from $44.83 billion in 2002 to $66.6 billion in 2009, and is expected to hit $77.84 billion by 2012.

整个化妆品业的年销售额由2002年的448.3亿美元上涨到2009年的666亿美元，并且有可能在2012年达到778.4亿美元。

However, compared to women`s cosmetics in China, the men`s market is still relatively undeveloped, meaning there is lots of room for new products, added analyst Zhu.

分析师凯文•朱同时表示，尽管如此，相对于中国女性化妆品市场，男性化妆品市场还具有很大潜力，这也就意味着还有很多新产品空间有待开发。