2013年TED书店最受欢迎的10本书（9）

A TECHNIQUE FOR PRODUCING IDEAS [qh]

《创造想法有技巧》 [qh]

Originally published by an ad man named James Webb Young in 1939, A Technique for Producing Ideas (public library) is a forgotten gem that lays out with striking lucidity and clarity the five essential steps for a productive creative process, touching on a number of elements corroborated by modern science and thinking on creativity: its reliance on process over mystical talent, its combinatorial nature, its demand for a pondering period, its dependence on the brain’s unconscious processes, and more.[qh]

《创造想法有技巧》一书最初由一位名叫詹姆斯·韦伯·杨的广告人在1939年发表，此书如同沧海遗珠一般，里面清楚明晰地罗列了产生创造性生产效应概念的五个关键步骤，他谈到的关键因素不少都获得了现代科学和创造思维理论的支持：依靠流程而不是玄妙的天才；组合的本质；思考的时间；大脑无意识思考的帮助和其他一些东西Tg-|t.sJH9E@Nsbd8y。[qh]