英语家园

 找回密码
 注册

QQ登录

只需一步,快速开始

扫一扫,访问移动社区

搜索

库克暗示苹果未来将推出可穿戴产品

发布者: sunny214 | 发布时间: 2013-5-31 09:30| 查看数: 966| 评论数: 0|

Apple Inc. AAPL -0.83% Chief Executive Tim Cook, defending its prowess as a tech trend-setter, hinted that wearable devices may play a role in future product plans.

苹果(Apple Inc.)的首席执行长库克(Tim Cook)为公司在科技领域的创新能力进行了辩护,并暗示说,在公司未来的产品计划中,可穿戴的设备可能会占有一席之地。

Mr. Cook, speaking during Tuesday's opening interview at the D: All Things Digital conference, praised devices such as Nike Inc.'s NKE +0.78% FuelBand, an activity tracker worn on the wrist. He said such wearable products 'could be a profound area for technology.'

在周二的D: All Things Digital大会的开场采访中,库克称赞了耐克(Nike Inc.)的“燃料腕带”(FuelBand)这样的设备。“燃料腕带”是一款可戴在手腕上测量运动量的产品。他说,这样可穿戴的产品可能成为科技行业中的一个广阔领域。

He provided no further details, as is Apple's custom. But he strongly defended the company's record on innovation, despite recent complaints that the Silicon Valley company has failed to introduce any ground-breaking products lately.

他没有进一步详细说明,这也是苹果公司的一贯风格。但是他对公司在创新方面的成绩进行了强有力的辩护。最近有人抱怨,这家硅谷公司近期未能推出有开创性的产品。

'We have several more game changers in us' that the company has been 'working on for awhile,' Mr. Cook said at the event.

库克在大会上说,我们还会推出几款改变游戏规则的产品,公司一段时期以来一直在研究这些产品。

The Wall Street Journal reported in February that Apple is experimenting with designs for a watch-like device that would perform some functions of a smartphone, according to people briefed on the effort.

《华尔街日报》今年2月报道说,据听取了计划的人士说,苹果正在尝试一个类似于手表的设备的各种设计,这款设备将拥有智能手机的一些功能。

Mr. Cook opened with a barrage of statistics regarding the performance and user satisfaction of Apple's products like the iPhone and iPad, and also hinted that the company has more offerings in TV up its sleeve.

库克先是列举了一连串与iPhone和iPad等产品表现以及用户满意度有关的数据。他还暗示说,公司还将推出更多电视相关产品。

The Apple CEO spent much of his time striking back at the company's recent challenges, which include questions about its tax policies and stiff competition from rivals such as Samsung Electronics Co. 005930.SE +0.81% But none of the questions is bigger than whether Apple can keep up the pace of product innovation for which the company has become known in recent years.

库克花大部分时间回应了与公司最近面临的挑战有关的问题,问题涉及苹果的纳税政策以及来自三星(Samsung Electronics Co.)等对手激烈竞争。但是与这些问题相比,更重要的一个问题是,苹果能否继续保持最近几年使其大获成功的产品创新步伐。

Worries about Apple losing its cool have weighed on its shares, which ended trading Tuesday at $441.44, about 37% below a September high of $705.07.

对苹果无法继续保持前卫的担忧影响了公司股价,苹果股票周二收于441.44美元,比去年9月705.07美元的高点低了大约37%。

Mr. Cook acknowledged that the company's stock price has been disappointing. 'The stock price has been frustrating─it's been frustrating for investors and all of us,' he said.

库克承认,公司的股价一直令人失望。他说,股价一直令人沮丧,对于投资者和公司的所有人来说都是如此。

Recent interest in wearable device has increased with the arrival of Google GOOG +0.91% Glass, which serves as a kind of heads-up display for users to view Internet content. Mr. Cook said it's 'tough to see' Google Inc.'s product having mass-market appeal, but he said other kinds of wearable devices could become quite popular.

随着谷歌眼镜的面世,近来外界对可穿戴设备的兴趣大大增加。谷歌眼镜可以生动显示互联网内容供用户查阅。库克说,难以看出谷歌眼镜在大众市场具有吸引力。但他说其它可穿戴设备可能会变得很受欢迎。

The Apple chief, closing in on two years as CEO, said the company ended last year with an 'unprecedented number of new products,' including a smaller version of the iPad tablet computer, a new type of Mac laptop with a high-resolution screen, and an overhauled version of its iTunes digital-entertainment software.

担任苹果CEO就快两年的库克说,该公司去年史无前例地推出多项新产品。其中包括尺寸更小的iPad平板电脑,配备了高分辨率屏幕的新款Mac笔记本电脑以及全新改版的iTunes数字娱乐软件。

Mr. Cook also hinted Apple's iOS software powering its iPhone and iPad are set for a major upgrade, to be discussed at Apple's software-developer conference in June.

库克还暗示,iPhone和iPad搭载的苹果iOS操作系统将迎来一次重大升级,6月召开的苹果软件开发者大会将讨论这一话题。

He bristled at statistics that show Apple's smartphones and tablets are losing sales ground to those powered by Google's Android software. He said Apple believes it's more important for its users to be happier than customers of competing devices. 'Winning has never been about making the most,' Mr. Cook said.

统计数据显示,苹果智能手机和平板电脑的销量已经输给搭载谷歌安卓(Android)操作系统的设备,对此数据库克表示不屑。他说苹果公司认为,苹果用户比竞争对手用户更快乐才是更重要的事情。库克说,销量最多从来就不是胜利的真正含义。

Still, more than seven of every 10 new smartphones sold world-wide in the first three months of the year were powered by Google's Android operating software. Apple's market share in smartphones was 18.2%, down from 22.5% a year earlier, according to research firm Gartner Inc. IT +1.16%

尽管如此,今年头三个月中,全球每售出10部新智能手机中,超过七部搭载的是谷歌安卓操作系统。研究机构Gartner Inc.的数据显示,苹果在智能手机市场的份额为18.2%,低于一年前的22.5%。

As he did last week with a Senate panel probing Apple's tax practices, Mr. Cook urged for a simplification of U.S. corporate-tax rules. Congressional investigators recently said Apple set up a tangle of tax-exempt foreign subsidiaries in order to pay little or no corporate taxes on $74 billion over the past four years.

库克敦促有关方面简化美国企业税规则,上周同美国参议院一个调查苹果税务实践的委员会交流时他也强调了这一点。美国国会调查人员日前表示,在过去四年中,苹果总共实现740亿美元的销售收入。但为了少缴或不缴企业所得税,苹果成立了一系列可以不用纳税的国外分支机构。

The Congressional investigators haven't said Apple broke the law, but they said the company was particularly aggressive in using corporate-tax loopholes. Mr. Cook took issue on Tuesday with the word 'loopholes,' and said Apple would be fine paying a little more in taxes if the tax code were simpler.

美国国会调查人员并未说苹果违反了法律,但他们表示,该公司利用企业税收漏洞的做法有点过火。库克周二对前述“漏洞”一词持不同看法,他说税法如果能够简化,苹果并不介意多缴一点税。


最新评论

快速回复 返回顶部 返回列表