如何在铺天盖地的广告世界里赢得消费者青睐？如何让消费者对你的广告词回味良久（catchy），感受到一个品牌的可信力（credibility）？



Top Sentences 例句：

Our main demographic is women aged 25-40.

我们主要的目标人群是25至40岁的女性。

The values of our target group are…

我们的目标群体的价值取向是……

Our most profitable customers aren't going to go for…

我们最主要的消费者是不会选择……

I'm tossing around a few new ideas for our marketing campaign.

我正在考虑一些新的有关市场推广活动的想法。

Dialogue 对话:

A: What do you think about our advertising campaign? Is it clear what we're trying to say with this ad?

你觉得我们的广告宣传怎么样？把我们想要表达的说清楚了吗？

B: I don't think this says what we want it to say. To me, it seems to be missing something. Our main demographic is women aged 25-40. The values of our target group are economy, value, comfort, convenience, simplicity…

我觉得它没有说明我们想说的感觉好像少了什么。我们的主要人群是年龄在25至40的女性。我们的目标受众的价值取向是经济、价值、舒适、方便、简单……

A: I think we're getting our message across… maybe we do need to tweak it a little bit. Our most profitable customers aren't going to go for something that doesn't appeal to their values, but I don't think this ad is that far off. Maybe just a few small changes would suffice.

我想我们正在传达信息……也许我们真的需要做相应的调整。我们的消费者不想要不符合他们价值取向的东西，但是我觉得我们的广告并没有离题太远。也许只是一些小小的变动就足够了。

B: What kind of changes should we make?

我们要做什么样的变动呢？

A: Based on the results of our test run, we need to focus more on the credibility of our product. I think if we added an expert opinion or some kind of endorsement from a trusted source, we could make this advertisement much more effective.

根据试销的结果来看，我们需要着重宣传产品的可靠性。我想我们可以增加一个专家的评论或者某公信部门的批注，这样可以让广告更有效力。

B: I think we should focus more on the quality of the brand. We effectively appeal to customers who are looking for luxury at economy prices. Our target customers care about the value they get for their money.

我觉得我们应该突出品牌质量，有效地吸引那些希望以实惠的价格买到高档货的消费者。我们的目标人群要的是物有所值。