cable TV 有线电视 |
Cadillac 凯迪拉克 |
Campbell's Soup 金宝汤业公司 |
capital gains 资本收益 |
capital invested in product 产品投入资本 |
Carnival 嘉年华 |
cash cows 现金牛类 |
cash discounts 现金折扣 |
catalogue sales 目录销售 |
categorization of perception 感知分类 |
categorization 分门别类 |
Caterpillar Tractor 卡特皮勒公司 |
Cathay Airlines 国泰航空公司 |
CBS Records 唱片公司 |
CBS 哥伦比亚广播公司 |
centralization 集中化 |
chameleons/followers 变色龙/跟随者 |
channel alternatives 可选择的营销渠道 |
channel conflicts 渠道冲突 |
channel decisions 渠道决策 |
channel functions 渠道功能 |
channel institutions 渠道组织结构 |
channel management 渠道管理 |
channel objectives 渠道目标 |
channel of distribution 分销渠道 |
channel power 渠道权力 |
channel-control strategies 渠道控制战略 |
channel-design decisions 渠道设计决策 |
channel-management decisions 渠道管理决策 |
channels of communication 传播渠道 |
Charles Snow 查尔斯·斯诺 |
commitment 承诺 |
communication channels 传播渠道 |
communication process 传播过程 |
communication 信息交流/沟通 |
communications media 传播媒体 |
company personnel 公司员工 |
Compaq 康柏 |
comparative advertisements 比较广告 |
comparison of brands 品牌比较 |
compensation deals 补偿处理 |
compensation plan 酬金方案 |
compensation/rewards 酬金/奖励 |
compensatory 补偿性的 |
competition and industry evolution 竞争和行业演变 |
competition-orientated pricing 竞争导向定价法 |
competitive
advantage 竞争优势 |
competitive (supply-side) evolution 竞争(供方)演变 |
competitive factors 竞争因素 |
competitive intelligence 竞争情报/信息 |
competitive parity promotion budgeting 竞争均势促销预算法 |
competitive strategy 竞争战略 |
competitive strength 竞争优势/能力 |
competitor analysis 竞争者分析 |
complaint handling 投诉处理 |
component materials and parts markets 组成材料和零部件市场 |
computerized ordering 计算机化的订购 |
conclusive research 确定性研究 |
conditions of demand 需求情况 |
conflict and resolution strategies 冲突和解决战略 |
conformance to specifications 与规格一致 |
conformance 一致性 |
confrontation strategy 对抗战略 |
conjoint measurement 联合测度法 |
conjunctive model 联合模型 |
consumer decision-making 消费者(购买)决策 |
consumer goods channels 消费品分销渠道 |
Consumer Goods Pricing Act, USA 美国消费品定价法案 |
consumer goods 消费品 |
consumer markets 消费品市场 |
consumer needs 消费者需求 |
consumer packaged-goods firms 消费者包装食品公司 |
consumer promotion 消费者促销 |
consumer tests 消费者测试 |
consumer/household market 消费者/家庭市场 |
consumers' perceptions 消费者感知 |
consumption 消费 |
contests 竞赛 |
contingency planning 权变计划 |
contract construction 契约建筑业 |
contract manufacturing 契约制造业 |
contraction/strategic withdrawal strategy 收缩/战略性撤退战略 |
contractual entry modes 契约式进入模式 |
contractual vertical marketing systems 合约式垂直营销系统 |
contribution margin analysis 边际贡献(贡献毛利)分析 |
contributrion margin 边际贡献 |
control strategies 控制战略 |
convenience food stores 便利食品商店 |
convenience goods 便利品 |
convenience 服务的便利性 |
Cool Whip 清凉维普 |
co-operative advertising 合作性广告 |
co-ordination and conflict resolution 协调与冲突解决 |
co-production 合作生产 |
core benefit proposition (CBP) 核心利益方案/提议 |
corollary-data method 推定数据法 |
corporate HQ 公司总部 |
corporate scope 公司(经营)范围 |
corporate strategy 公司战略 |
corporate vertical marketing systems 公司式垂直营销系统 |
corporate/institutional advertising 团体/社会公共机构广告 |
corrective action 矫正行动 |
cost analysis 成本分析 |
cost effectiveness 成本有效性 |
cost leadership strategy 成本领先战略 |
cost of capital 资本成本 |
cost of goods sold (COGS) 产品销售成本 |
cost reductions 降低成本产品 |
cost-and-volume relationship 成本-数量关系 |
cost-oriented pricing 成本导向定价法 |
cost-plus/mark-up pricing 成本加成/溢价定价法 |
costs and benefits of marketing functions 营销职能的成本和效益 |
costs of competitors 竞争者成本 |
costs of distribution 分销成本 |
countertrade 对等贸易 |
coupons 优惠券 |
courtesy 礼貌 |
coverage of geographic market 地域性市场的范围 |
coverage of relevant retailers 相关零售商的销售范围 |
credibility 信誉 |
credit terms 信贷条款 |
critical assumptions 关键假设 |
cross-elasticity 交叉弹性 |
customary pricing 习惯性定价法 |