| Pacific Electric 太平洋电气 |
| packaging 包装 |
| panel of experts 专家小组 |
| parentage 渊源 |
| parties involved 交换中的各方 |
| payment terms 支付条款 |
| pay-off control 支出控制 |
| penetration pricing 渗透定价 |
| Pepsi-Cola 百事可乐 |
| perceived customer value 顾客感知价值 |
| perceived quality 感知到的质量 |
| perceived value 感知到的价值 |
| percentage of sales promotion budgeting method 销售额百分比促销预算法 |
| perceptions of consumers 消费者感知/理解 |
| perceptual (product) pisitioning 感知（产品）定位 |
| perceptual map 感知图 |
| perceptual organization 感知组织 |
| perceptual vigilance 感性的警惕 |
| performance dimension 业绩标准 |
| performance evaluation 业绩评估 |
| performance measures 表现/业绩测度 |
| performance objective 绩效目标 |
| performance standards 绩效标准 |
| performance 功能 |
| perishability 非持久性 |
| personal selling 人员推销 |
| personal sources 个人的信息来源 |
| personnel development 人力资源开发 |
| persuasive 说服性的 |
| pharmaceuticals industry 医药行业 |
| physical (product) positioning 物理（产品）定位 |
| physical descriptors 物理变量 |
| physical distribution 实物分销 |
| Pillsbury 皮尔斯博瑞 |
| pioneers 先入者 |
| Pizza Hut 必胜客 |
| place utility 地点效用 |
| planning and control system area audit 计划与控制系统领域的审计 |
| point of sale information 销售点信息 |
| point-of-purhcase (POP) promotion 采购点促销 |
| point-of-sales (POS) data 销售点数据 |
| pontificator 保守派 |
| popularity 通用性 |
| population trends 人口趋势 |
| portfolio models for resource allocation 资源配置的资产组合模式 |
| position intensity 地位集中程度 |
| positioning 定位 |
| possession utility 拥有效用 |
| post-purchase dissonance 购买后的不协调 |
| post-purchase evaluation 购买后评估 |
| post-purchase/after-sale service 售后服务 |
| potential advantages 潜在优势 |
| potential customer 潜在顾客 |
| potential market 潜在市场 |
| potential target market 潜在目标市场 |
| power in distribution 分销权力 |
| power of buyers 购买者能力 |
| power of suppliers 供应商能力 |
| predatory pricing 掠夺性定价法 |
| pre-empting scarce resources 先占稀缺资源 |
| preferential treatment 特惠待遇 |
| premiums 额外奖励 |
| present competitors 现有的竞争者 |
| presenting sales message 提供销售信息 |
| pre-test market research 测试前市场研究 |
| price discrimination 价格歧视 |
| price elasticity of demand 需求的价格弹性 |
| price fixing 价格设定 |
| price leaders 价格领导者 |
| price lining 价格排列定价法 |
| price promotion 价格促销 |
| price quotation 报价 |
| price sensitivity 价格敏感度 |
| price structure 价格结构 |
| price 价格 |
| price/earnings ration 价格/收益比 |
| price-off promotions 降价促销 |
| price-setting process 定价过程 |
| pricing adjustments 定价调整 |
| pricing policies 价格策略 |
| pricing 定价 |
| primary demand 基本需求 |
| primary sources 第一类/主要数据 |
| print media 印刷媒体 |
| private/for-profit organization 私营/盈利性组织 |
| PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数 |
| proactive new-product development strategy 进取型新产品开发战略 |
| probability sampling 概率抽样 |
| problem formulation 界定问题 |
| problem identificatioin 确定问题 |
| process management 过程管理 |
| Procter & Gamble (P&G) 宝洁公司 |
product
line 产品线 |
| product availability 产品的可获得性 |
| product category 产品类别 |
| product class 产品类别 |
| product decisions 产品决策 |
| product design 产品设计 |
| product development 产品开发 |
| product dimension or attributes 产品维度/属性 |
| product evolution 产品演变 |
| product features 产品特征 |
| product intent share 产品倾向份额 |
| product leadership 产品领导能力 |
| product life cycle (PLC) 产品生命周期 |
| product life cycle curve 产品生命周期曲线 |
| product line 产品线 |
| product manager audit 产品经理审计 |
| product offering 供应品 |
| product organizaiton of salesforce 按产品组织销售队伍 |
| product policies 产品策略 |
| product positioning 产品定位 |
| product quality 产品质量 |
| product scope 产品范围 |
| product space 产品位置 |
| product specifications 产品规格 |
| product systems 产品体系 |
| product type 产品类型 |
| product usage 产品用途 |
| product 产品 |
| product(ion)-oriented organization 产品/生产导向型组织 |
| production 生产 |
| product-line pricing adjustments 产品线定价调整 |
| product-management organizational structure 产品管理组织结构 |
| product-market entry control 产品－市场进入控制 |
| product-related behavioral descriptors 与产品相关的行为变量 |
| product's market characteristics 产品的市场特征 |
| product-use testing 产品使用测试 |
| pro-environment 环保 |
| profit impact of market strategy (PIMS) 市场战略的利润影响 |
| profitability analysis 盈利性分析 |
| profitability 盈利性/盈利能力 |
| profitable survivor strategy 有利可图的生存者战略 |
| project-company resource compatibility 项目与公司资源的协调性 |
| projected profit-and-loss statement 预计损益表 |
| projective tests 投影测试 |
| promotion decisions 促销决策 |
| promotion mix 促销组合 |
| promotion policies 促销策略 |
| promotion 促销 |
| promotional allowance 促销折让 |
| promotional effort 促销努力 |
| promotional pricing 促销定价 |
| promptness 及时性 |
| propector strategy 探索型战略 |
| prospecting for customers 寻找顾客 |
| psychographics 心理统计特征 |
| psychological cost 心理成本 |
| psychological pricing 心理定价法 |
| public organization 公共组织 |
| public relations 公共关系 |
| public utilities 公共设施 |
| publicity 公共宣传 |
| pull strategy for control of distribution channels 分销渠道控制的拉式战略 |
| pupil dilation 瞳孔扩张 |
| purchase predisposition 购买倾向 |
| purchasing agent 采购代理 |
| purchasing contract 采购合同 |
| purchasing manager/agent 采购经理／代理 |
| purchasing power perity (PPP) 购买力平价指数 |
| push money/spiffs 佣金 |
| push stragtegy for control of distribution channels 分销渠道控制的推式战略 |
