| salary 薪金 |
| sales agents 销售代理商 |
| sales analysis by customer 顾客销售分析 |
| sales analysis by order size 订货规模的销售分析 |
| sales analysis by product 产品销售分析 |
| sales analysis by territory 区域销售分析 |
| sales analysis 销售分析 |
| sales forcasting 销售预测 |
| sales force estimates 销售人员估计 |
| sales force size 销售队伍规模 |
| sales force 销售队伍 |
| sales forecasting 销售预测 |
| sales management 销售管理 |
| sales organization 销售组织 |
| sales performance 销售表现/业绩 |
| sales personnel incentives 销售人员激励 |
| sales personnel 销售人员 |
| sales planning 销售计划 |
| sales potential 销售潜力 |
| sales promotion 销售促进/促销 |
| sales territory 销售地区 |
| sales trends 销售趋势 |
| sales 销售额 |
| sales/price reduction 销售/价格下降 |
| sample design 样本设计 |
| sample size 样本大小 |
| sampling 抽样 |
| sampling 提供样品 |
| scale efficiency 规模效率 |
| scaled measures 比例测度 |
| scoring models 评判模型 |
| screening of ideas 创意筛选 |
| sealed bidding 招标 |
| Sears 西尔斯 |
| secondary sources 第二类/次要数据 |
| second-but-better new-product development strategy 后者居上型新产品开发战略 |
| security 证券业 |
| segmentation and targeting 细分与目标选择 |
| segmentation criteria细分标准 |
| segmentation descriptors 市场细分变量 |
| segmentation 市场细分 |
| Seiko 日本精工株式会社（全球著名的打印机生产商） |
| selective demand 选择性需求 |
| selective distribution 选择分销 |
| selective exposure 选择性接触 |
| selective perception 选择性感知/理解 |
| selective retention 选择性保留 |
| self-employed person 独立经营的个人 |
| self-managing teams 自我管理团队 |
| self-oriented 自我导向型 |
| selling groups 销售团队 |
| selling proposition 销售计划/提议 |
| selling 推销/销售 |
| service guarantees 服务保证 |
| service industry 服务产业 |
| service organization 服务组织 |
| service quality 服务质量 |
| service 服务 |
| serviceability 服务能力 |
| serviceability 适用性 |
| services channels 服务渠道 |
| servicing products 服务产品 |
| servicing the account 客户服务 |
| setting quotas 确定定额 |
| shake-out stage 动荡阶段 |
| shared programs/facilities 分享计划/设备 |
| share-growth strategies for followers 追随者的市场份额增长战略 |
| shareholder value 股东价值 |
| share-maintenance 份额保持 |
| Sherman Act, USA 美国谢尔曼法案 |
shopping
goods 消费品 |
| short-term memory 短期记忆 |
| signal vehicle/carrier 信号载体 |
| simulated test marketing 模拟市场测试 |
| single-factor index 单因素指数法 |
| single-line mass-merchandiser stores 单一类型产品专营连锁店 |
| SKF 瑞典轴承公司 |
| skimming and early withdrawal 撇脂与尽早撤离战略 |
| skimming pricing 撇脂定价法 |
| sleepwalker/contented underachievers 梦游者/很容易满足的人 |
| slotting allowance 安置津贴 |
| social acceptability 社会可接受性 |
| social class 社会阶层 |
| social objectives 社会目标 |
| sociocultural environment 社会文化环境 |
| soft goods 非耐用品 |
| soft technology 软技术 |
| sole ownership entry strategy 独享所有权的进入战略 |
| Sony 索尼 |
| source credibility 信息来源的可信度 |
| source 广告信息来源 |
| sources of data 数据来源 |
| sources of new-product ideas 新产品创意来源 |
| speciality goods 特殊品 |
| speciality retailers 专营零售商 |
| speciality stores 专营商店 |
| specialization 专门化 |
| spokesperson 代言人 |
| Sprint 斯普林特 |
| Standard Industrial Classification (SIC) 标准工业分类代码 |
| standardization strategy 标准化战略 |
| standby positioning 备用定位 |
| staple goods 日常用品 |
| Starbucks 星巴克 |
| stars 明星类 |
| statement of job qualifications 工作要求说明 |
| stock levels 库存水平 |
| stockless purchase arrangement 无存货采购计划 |
| store brands 零售商品牌 |
| straight commission compensation plan 纯佣金制薪酬方案 |
| straight rebuy 直接再购 |
| straight salary compensation plan 纯薪金制薪酬方案 |
| strategic alliances 战略联盟 |
| strategic business unit (SBU) 战略经营/业务单位 |
| strategic control 战略控制 |
| strategic fit 战略协调性 |
| strategic group 战略组 |
| strategic inertia 战略惯性 |
| strategic intent/objective 战略目标 |
| strategic marketing program 战略营销计划 |
| strategic pricing objectives 战略定价目标 |
| strategic withdrawal 战略撤退 |
| strategy constraints 战略影响因素 |
| strategy formulation and implementation 战略制定和实施 |
| strategy implementation 战略实施 |
| strategy reassessment 战略重估 |
| subculture 亚文化 |
| subfactor 次级因素 |
| substitute goods 替代品 |
| substitution threat 替代产品的威胁 |
| success rates 成功率 |
| Sumitomo 住友商事 |
| Sun Microsystems 太阳微系统 |
| supermarkets 超级市场 |
| supplementary media 辅助性广告媒体 |
| suppliers' bargaining power 供应商的讨价还价能力 |
| surrogate products 替代产品 |
| survey 调查 |
| survival pricing 生存定价法 |
| sustainable competitive advantage 可持续的竞争优势 |
| sweepstakes 彩票抽奖 |
| switching cost 转换成本 |
| symbols 符号 |
| synergy 协同作用 |
