May: Wow! They've got everything here. All the world's famous brands. Aunt Cindy, what is your favorite brand?
Cindy: I love all the fashionable things. But my favorite brand is Chanel.
May: Oh, that's a very expensive brand, but with good reason.
Cindy: Yeah. Each style is specially designed by world's top designers. So they can always make you look amazing.
May: I see. Come here. The high heels here look really attractive. But I wonder whether it's comfortable to wear any of them?
Cindy: Not really, especially at the beginning, if you wear high heels all day long, your feet would hurt. But, no big deal. Women can always get used to that.
May: It's not a simple thing to be beautiful.
Cindy: Sure. But everyone loves to be beautiful. Hey, do you think this pair of sunglasses matches the handbag well?
May: Yeah, very tasteful. And with them, you look even more fashionable. Oh, there are so many French perfumers. Oops, perfumes for guys? So strange!
Cindy: Come on. Fashion is not only for women. Men also share the equal right to chase fashion. It's the new fashion for men to wear perfumes, which is called cologne.
May: Oh, really, that's really something new. I'm afraid not everyone can accept it.
Cindy: It takes time for that. But people's consuming attitudes are changing quickly.
May: That's true. Well, it's obvious that fashion is not a cheap thing. So, do you spend all your money on it?
Cindy: No. Fashion is just part of my life, which improves its quality. But also, I'm good at financing. I have a credit card, but I never overdraft.
May: How is it that you are my mom's sis? You two are so different. She always picks up bargains and spends more than she earns. You do so much better than her.
Cindy: I have to say that's just the result of difference of our consumptive habits.
Cindy: Hello, I'm Cindy, Shirley's younger sis. I love all the fashionable things, especially the world's famous brands. So fashion is part of my life, the interesting part which can always makes me feel amazing about myself. Some people think fashion is only for women. I can't agree with them. I always believe that men also share the equal right to chase fashion.
生词小结
high heels n. 高跟鞋
handbag n. 手提包
chase v. 追求
cologne n. 古龙水
financing n. 理财
overdraft vi. 透支
bargain n. 便宜货
语素 Material
Chanel No. 5
In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.
The celebrity endorsement has started since a long time ago. And now, all the companies are using celebrities to endorse everything. Obviously, the strategy of using celebrities is useful to promote the sales. Celebrity endorsements are very expensive but worthy, Since it can build credibility, foster trust and draw attention, all of which can translate into higher brand sales. But, on the other hand, some people think a brand should not rely on a celebrity to achieve success.