永葆青春用哪招?整容手术成首选Cosmetic surgery helps make 60s new middle age?
A woman is undergoing a cosmetic surgery.
Cosmetic surgeryis altering not just how people look but how they feel by changing perceptions of middle age, a study showed Monday.
Global research group AC Nielsen surveyed people in 42 countries and found 60 percent of Americans, the world's biggest consumers of cosmetic surgery and anti-aging skincare, believe their sixties are the new middle age.
On a global scale, three out of five consumers believed forties was the new thirties.
"Our forties are being celebrated as the decade where we can be comfortable and confident in both personal and financial terms. The majority of global consumers really believe life starts at forty," AC Nielsen Europe President and CEO Frank Martell said.
But that doesn't mean they want to look their age.
Healthier eating, longer lifespans and higher disposable incomes have helped to hold back the years. However, for many people the biggest boost is coming from the surgeon's scalpel, the survey found.
Confirming Russians' status among the world's biggest consumers of luxury goods, 48 percent of them, the highest percentage globally, said they would consider cosmetic surgery to maintain their looks. One in three Irish consumers, 28 percent of Italians and Portuguese, and one in four U.S., French and British consumers felt the same. |
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