An elevator pitch (or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

“电梯游说”（elevator pitch或elevator statement）是指对产品、服务、机构及其价值主张的简短介绍。电梯游说这个名字本身传递着这样一个理念：你应该能在乘电梯的时间内，也就是大约30秒到两分钟之内完成介绍