Hollywood’s biggest studios are working with Tencent, one of China’s largest internet groups, on a Netflix-style streaming service that aims to beat piracy by delivering movies to homes across China two weeks after their US cinema release.

好莱坞主流制片公司正与腾讯(Tencent)展开合作，将开发一种类似Netflix的流媒体服务——在电影于美国影院上映两周后，以流媒体的形式将影片资源传输至中国各地的用户家庭，以此来打击盗版。腾讯是中国规模最大的互联网企业之一。

Warner Brothers has a minority stake in Tencent’s Hollywood VIP service, which streams older movies on a subscription basis and rents new ones out online for as little as $1.

华纳兄弟(Warner Brothers)持有腾讯“好莱坞影院”(Hollywood VIP)服务的少数股权。这项服务基于用户订阅以流媒体的形式传输老片资源，以最低1美元的费用在线出租新片资源。

Warner Bros’ latest hit, 300: Rise of an Empire, is among the titles available to rent, while it is still showing in cinemas in the US and other markets.

华纳兄弟的最新大片《300勇士：帝国崛起》(300: Rise of an Empire)是目前可供在线出租的影片之一，目前该片仍在美国和其他市场的影院上映。

Valued at $130bn, Tencent is the world’s fourth-largest quoted internet group after Google, Facebook and Amazon, operating a vast social media, e-commerce and gaming platform used by more than 500m people a month. More than 100m people pay to play its social games or use WeApp, its mobile messaging service.

腾讯市值高达1300亿美元，是全球市值第四大的互联网企业，排在谷歌(Google)、Facebook和亚马逊(Amazon)之后，每月使用其所运营的庞大社交媒体、电商以及游戏平台的用户超过5亿人。超过1亿人付费使用其社交游戏服务或者移动信息服务微信(WeChat)。

Hollywood VIP launched quietly at the end of 2012 and has attracted “a few hundred thousand” subscribers, according to Tencent and Warner Bros. This is the first time they are making new movies available, however.

腾讯和华纳兄弟提供的信息显示，“好莱坞影院”于2012年底低调启动，已吸引到“数十万”订阅用户。但这是双方首次在“好莱坞影院”提供新片资源。

The service has hundreds of titles, showing a mix of Chinese and Hollywood movies: Walt Disney recently began licensing its films to the service, joining Universal Pictures, Miramax and Lions Gate Entertainment.

这项服务现已拥有数百部影片资源，同时提供中国以及好莱坞电影：华特迪士尼(Walt Disney)近期开始授权这项服务播出该公司出品的电影，从而加入了环球影业(Universal Pictures)、米拉麦克斯(Miramax)和狮门娱乐(Lions Gate Entertainment)的行列。

The aim was to transform a market where digital piracy is rife by giving consumers a legitimate way to watch new movies, said Ron Sanders, president of Warner Bros worldwide home entertainment distribution.

华纳兄弟全球家庭娱乐发行(Warner Bros worldwide home entertainment distribution)总裁罗恩•桑德斯(Ron Sanders)表示，这项服务的目标是，通过向消费者提供观赏新片的合法途径，来改变数字盗版猖獗的市场环境。

Hollywood has failed to overcome intellectual property theft in China, losing hundreds of millions of dollars as pirates sell copies of new movies.

好莱坞未能成功解决在中国市场上的知识产权被盗问题，侵犯版权者出售新片资源的行为给好莱坞造成了数亿美元损失。

“How can we truly say we are frustrated with China not buying our content if we won’t make it available in the time appropriate for the consumer market place?” said Mr Sanders.

桑德斯称：“如果我们不向中国的消费者市场及时提供新片资源，我们又有什么道理说我们对中国消费者不买我们的内容感到失望？”

James Mitchell, chief strategy officer at Tencent, said: “In the western world movies go through a very clear windowing process. They appear in theatres and then a few months later they move to DVD, then later they move to online distribution services. In China, windowing hasn’t really developed so we thought there was an opportunity to get movies [to audiences] in a way that was more timely.”

腾讯首席战略官詹姆斯•米歇尔(James Mitchell)表示：“在西方世界，电影拥有非常清晰的发行窗口流程。电影首先在影院上映，几个月之后通过DVD的形式发行，然后才转移至网络发行服务平台。但在中国，发行窗口尚未真正形成，因此我们认为，可以通过一种更加及时的方式将电影提供给观众，这是一种市场机遇。”