Our most profitable customers aren't going to go for…
我们最主要的消费者是不会选择……
I'm tossing around a few new ideas for our marketing campaign.
我正在考虑一些新的有关市场推广活动的想法。
Dialogue 对话:
A: What do you think about our advertising campaign? Is it clear what we're trying to say with this ad?
你觉得我们的广告宣传怎么样?把我们想要表达的说清楚了吗?
B: I don't think this says what we want it to say. To me, it seems to be missing something. Our main demographic is women aged 25-40. The values of our target group are economy, value, comfort, convenience, simplicity…
A: I think we're getting our message across… maybe we do need to tweak it a little bit. Our most profitable customers aren't going to go for something that doesn't appeal to their values, but I don't think this ad is that far off. Maybe just a few small changes would suffice.
A: Based on the results of our test run, we need to focus more on the credibility of our product. I think if we added an expert opinion or some kind of endorsement from a trusted source, we could make this advertisement much more effective.
B: I think we should focus more on the quality of the brand. We effectively appeal to customers who are looking for luxury at economy prices. Our target customers care about the value they get for their money.